Pixeled eggs

year 2019
scope Branding, UX & Design
deliverables Brand guidelines & website

introduction

Pixeled Eggs is a digital agency based in London, where I was the lead UX and UI designer. Pixeled Eggs create websites and apps for a varity of clients including UK based charities and e-commerce sites such as UK Youth, Tigi, One and The Royal Foundation . 

the brief

Pixeled Eggs is a digital agency based in London where I was a UX and UI designer. During my time there, I was briefed with creating a new brand identity for the agency, and redesigning their website.  The key values we aimed to represent in the brand and website were bold, approachable and clever.

my role

I was the lead UX, UI and Visual Designer for this project collaborating with a developer and QA from Pixeled Eggs.

Branding

I explored and proposed new ways of using the logo on a black rectangle to reflect the bold personality of Pixeled Eggs. I created new brand guidelines documenting how to use the logo to ensure this was used consistently across digital platforms and marketing material.

I decided on primary colours of Black, Red and Yellow. This colours are strong, and reflect boldness.  I decided to use a ‘blob’ shape to play on the ‘eggs’ part of the agency’s name. Avenir Black is a typeface which feels professional, yet approachable. It is slightly rounded, yet highly legible so I felt this was the perfect font to reflect Pixeled Eggs.

brand application

As part of the brand identity for Pixeled Eggs I created a leaflet and business cards. This shows how the brand identity could be applied on a variety of assets. 

website

The target user’s for the website was potential clients. The goal was to showcase case studies and introduce Pixeled Eggs’ services.

I wanted the interface to be clean with a simple structure. The interface used a lot of white negative space, in order to bring the attention to the colourful case study images. I designed unique interactions such as a loading screen and micro interactions to emphasise certain areas of the site.

A key challenge for this project was that as an internal project it had a very short time frame and no budget. Therefore, the interface and interaction designs needed be considered and I made sure to run ideas past the developer to make sure it was possible within the time available.

View Live

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google