Powered By PAF
Scope Illustration & Motion Graphics
Client Royal Mail
Powered by PAF is a Royal Mail database of UK postcodes and addresses. It is the most commonly used database for postcodes around the UK. The brief from Royal Mail was to create a series of icons for their website’s news page increase traffic and enhance the brand. They also requested a hero video for the website to add movement and attract the attention of the user.
Below are 9 of the icons I created for the Powered By PAF website. They all had to look cohesive, yet represent a variety of aspects of the business. I used the existing colour palette and wanted to create simple icons .
I created a short animation for the Powered by PAF homepage hero area, as a way to add movement and attract people to watch full How Powered By PAF works video which can be accessed on the homepage.