royal mail 

year 2018
scope Illustration
deliverables Visual design


Powered by PAF is a Royal Mail database of UK postcodes and addresses. It is the most commonly used database for postcodes around the UK.

the brief

The brief from Royal Mail was to create a series of icons for their website’s news page increase traffic and enhance the brand. They also requested a hero video for the website to add movement and attract the attention of the user.

my role

I was the lead visual deisgner on this project working with the project manager and client.


Below are 9 of the icons I created for the Powered By PAF website. They all had to look cohesive, yet represent a variety of aspects of the business. I used the existing colour palette and wanted to create simple icons .


I also created a set of interactions and a background video for the homepage of powered by paf. 

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