Search Dog Heroes

Year 2018
Scope Branding, User Experience & Website Design
Client Missing People

Search Dog Heroes is a charity created in partnership with Missing People and Lowland Rescue. They have been awarded £1 million by People’s Postcode Lottery to train 100 search dogs around the UK. Their mission is to equip carers and emergency workers with the tools needed to act quickly if a loved one goes missing. The brief from Missing People was to create a logo, brand guideline document and design a website which was suitable for their target audience of children and elderly people living with mental health issues and dementia.

Branding
The concept for the logo was to create a simple and recognisable logo using iconography which showcases the Search Dog Heroes mission. These icons can be used in different variations and on different brand assets to easily communicate with their users. 

Colours
I chose high contrasting colours as accessibility was a primary focus. Potentially vulnerable people would be accessing the website in stressful situations, and needed to be able to see content with ease. The brief required me to use pink (Missing People’s brand colour) and green (Lowland Rescue’s brand colour) in order to represent the partnership between Missing People and Lowland Rescue on this project.

Fonts 
I chose high contrasting colours as accessibility was a primary focus. Potentially vulnerable people would be accessing the website in stressful situations, and needed to be able to see content with ease. The brief required me to use pink (Missing People’s brand colour) and green (Lowland Rescue’s brand colour) in order to represent the partnership between Missing People and Lowland Rescue on this project.

Brand Mock-upsThese are some examples of how the brand I created could be used on marketing material such as flyers or t-shirts. On the right is the proposed scent kit design which will be available for purchase in the future.

User Research & Wireframing
Below is the final site structure and the navigation structure I created. This pie chart is a representation of the types of users which will be accessing the website. The primary user groups being carers and emergency services workers. The user task flow shows examples of how the user group would achieve their primary goal using the site structure and navigation.

Wireframing & Prototyping
These are examples of the wireframes created for the homepage of the site. I start with sketches and ensured each module on the homepage serves a purpose for the user and their experience of the website. A prototype was created using the wireframes for the website showing how the user journey would be carried out.

Designs
These are some examples of the final designs for the website’s homepage. The website is currently live, and Search Dog Heroes have acquired more funding and are training search dogs around the UK.

Preview Live

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