Woof Dog Rehoming Centre
Year 2017
Scope Branding, UX & UI
Deliverables Brand guidelines & website
the concept
The concept for this dog rehoming centre is to embrace the chaos and inevitable mess that accompanies the adopting of a new dog, especially if the dog needs extra attention. Woof primarily aims to highlight the fun times and love you receive when adopting a rescue dog, even if it may be a bit messy at times. Embrace the mes The brand aims to encompass the fun-loving spirit of dogs by using bright colours, organic shapes and a hand-lettered logo.
Colours
I chose bright colours which can be used across the website to give the website and brand a playful feeling.
I chose bright colours which can be used across the website to give the website and brand a playful feeling.
Design
Design
The user experience was carefully considered to create a simple journey for users to browse the dogs up for rehoming. I also wanted to create a friendly atmosphere where users can easily find advice and help before settling on a suitable dog therefore having areas for tips and how to get involved.
